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The DRG Acquires Minnesota-Based ANA Research
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Who Is Writing Your Next Chapter?
The business world is transforming. And when seismic shifts ripple through the professional sphere, many businesses shelve their next chapters – their next big ideas, process developments, and growth initiatives – turning to crisis management to survive. But, not you.
Don’t let disruptors, your industry, or the status quo write your next chapter for you.
Own your narrative with marketing research.
CX
Customer Experience Research
Zeroing in on what your customers are thinking and feeling helps you keep them and grow their numbers. Connect with customers, not just to provide them with an experience, but to strengthen your relationship.
BX
Brand Experience Research
Maintaining brand relevancy is an ongoing evolutionary process. It’s about more than your name and logo. Learn how every part of your brand is experienced at every stage (and what you can do to maximize your brand at any opportunity.)
BX
“Trusted Partner”
“I think The DRG is great! I trust you guys to do the right thing. You are good people who do excellent work, and I am fortunate to work with you.”
~Fortune 100 Banking Institution
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3 Sources of Competitive Intelligence Research to Inform Your CX Strategy
If you’re a marketer, customer experience professional, or executive, you probably have customer numbers on the brain almost 24/7. With customer churn rates as high as 30 percent in some markets and relentless competition running rampant in every industry, it may seem...
Your Brand Is a Living Entity: A Strategic Guide to Understanding and Nurturing Your Brand’s Health
CX Goal Setting: How Do You Measure Success?
Any discussion about goal-setting needs to start with understanding where you currently stand. In the words of James Baldwin, the 20th-century writer, “If you know whence you came, there are absolutely no limitations to where you can go.” These words of wisdom remind us that to reach a goal, we…